Need to brush up on English marketing terms for a project, meeting or an upcoming trip? Here’s a list of common marketing vocabulary that every ESL speaker should have learned from their business language software and are keeping in their arsenal.

Brand. A noun that denotes a type of product made by a particular company (e.g. “Our brand of soap was first in sales last year.”)

Brand Identity. A noun that encapsulates how a company wants consumers to see their products. Are you a luxury item, a product for technical types, a bargain or something intended for women?

Brand Image. In contrast, with “brand identity,” this refers to how consumers actually perceive your products (e.g. “We need to change our brand image.”).

Launch. A verb that’s used to refer to the introduction of a new product, along with a complete advertising and marketing effort (e.g. “During the launch of our new product next month..”).

Consumer. A noun that refers to a person who buys the company’s products (good and services)both in retail and wholesale (e.g.”Our consumers were unhappy with the price hike.”).

End User. A noun that refers to a consumer who uses a product, instead of selling it (e.g. “The end user feedback was very positive.”).

Market Research. A noun that describes the process of collecting and processing information about customers, primarily concerning their feelings and attitudes about a particular product (e.g. “Market research indicates that consumers want more of the old version.”)

Public Relations. A noun that refers to the act of creating and maintaining a positive image for your company in the eyes of both customers and the general public.

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Have you ever wondered why children seem to be able to learn to speak English a lot faster than adults? The reason is mainly because they don’t have the fear associated with learning a new language that adults have. The biggest problem that many people face when they start to learn English is a fear of not being able to master the language. They are afraid that they will not be able to pronounce the words correctly or that they will make a mistake that others will find funny and laugh about. Practice is the key to learning any language. You must practice as much as you can and learn from your mistakes, which are bound to happen.

Even if you attend classes to help with your English learning, there are many other resources you can use. The Internet has many sites that offer free instruction in English along with practice exercises and worksheets you can use to complement your classes. If you can, develop a friendship with a native English speaker with whom you can practice and pick up the various nuances of the language and use the rules of correct grammar. One of the best ways of learning English is to become immersed in the language. If you are learning the language from your native country, you should try to watch English television. However, the best way is to live in a place where everyone speaks English.

Then you won’t have any choice but pick up the language. Take notes in English, read books and listen to music. Speak the language as much as you can to give you practice. As you start developing your language skills, you will find yourself “thinking” in English, which is important. Watching English language television and films is an excellent way to learn the language. If your TV has closed captioning capability, you could watch the programs in your own language and read the words on the bottom of the screen. Not only will you increase your vocabulary, but you will also improve the flow of your speech.

Cartoons and educational programs for children are also great ways of learning the vocabulary and rules of grammar. Another method is to use books for beginning readers in English because these books usually have pictures with the English words to accompany them. Listening to songs in English is an effective way of learning the language as well. Learn the lyrics of the songs and sing along with the singer as you listen. You can get the words to many popular songs online. Study as often as possible to increase your vocabulary. As you read from English texts, record yourself and then listen to how you pronounce the words. On many online sites there are recorded conversations that you can listen to and read along with. Then when you play back the recording of your own reading, you will be able to see where you make mistakes or areas where you have done well. Even though no one likes listening to the sound of their own voice it is an important part of learning to speak English.

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